49.5 billion unpaid hours a year, often from hundreds of miles away, at the expense of their own jobs and health.
A health risk equal to smoking 15 cigarettes a day — and 55% can’t use connected tech to stay in touch.
A shrinking workforce serving a growing high-needs/high-cost population at home, driving avoidable ED visits and hospitalizations.
Families need a way to extend their caring presence into the hours and days they can’t be there.
Professionals need a way to monitor and engage with their clients at home.
Holo (Helping Our Loved Ones) is a personalized voice companion that helps families monitor and care for aging loved ones — providing companionship, daily assistance, and peace of mind when they can’t be there.
Family and professional caregivers direct what Holo says and does — not tech platforms or AI models.
Holo monitors and proposes; caregivers and care recipients decide and direct — always.
No apps, screens or typing for loved ones or clients; caregivers use voice or text.
Holo says and does what you’d want a caring person to, 24×7, at a fraction of the cost.
Holo is a subscription service, not a home-care product. Family-caregiver Beta first; institutional pilots soon after.

For caregivers: a trusted presence that checks in, reminds and escalates — on your terms.

For loved ones: an always-available voice companion, connected to the people who care.
13.4M private-pay, family-care pairs (25% of 53M in U.S.) × $30/month avg.
Year-5 target: 579K pairs, $244.8M revenue — 3.4% of Year-5 TAM
Buyer: a family caregiver or caregiving team paying monthly.
16.9M Medicaid LTSS lives × $25 PMPM + 25M MA members × $5 PMPM
Year-5 target: 41 contracts (5.1% of 809 MCO/MA buyers), 198K lives, $75.7M revenue
Buyer: Medicaid MCOs and MA plans and in-home care providers.
Go-to-marketLaunch direct to family caregivers, growing through social, WOM and family/friend invites; deploy health-plan pilots, already in discussion, in parallel.
Families personalize and choreograph ongoing care for someone they love — and Holo carries it out, by voice, every day.
Jen can’t possibly be with her mother, Mary, every day. She sets up Holo to say “Good morning!”, remind Mary of her evening meds, and suggest a Sunday call with the grandkids whenever possible. If Mary misses an important reminder, Holo checks in again and texts Jen. If Holo detects a fall or Mary cries for help, Holo alerts the family right away via voice and text.
Why single-user agents can’t do this:
We built voice AI at Bell Labs, IBM, SpeechWorks, Nuance, Jibo and LifePod, cared for dual-eligible patients at home for three decades, and scaled voice companies to IPO and billion-dollar exits. Until now, the tech couldn’t deliver a trustworthy agent with humans at the helm.

“I’ve always wanted to use online tech so one person can help another … and many can help millions.”
LinkedIn


“After my mother died, I watched my stepfather struggle with loneliness. I wished there were a way to keep him connected, engaged, and supported every day.”
LinkedIn$3M seed round to develop/test platform, launch consumer Beta and institutional pilots, and fund key hires.